If you’re including information that’s relevant to the topic at hand, you’ll likely end up with keywords in there anyway without additional effort. However, don’t add a keyword to your header for the sake of adding a keyword. Use keywords in your headers when possible and appropriate: Keywords are the topics that a user is searching for, so including them in your headers can help signal relevance. By flagging key content with the appropriate headers, a user can skim through the content and find exactly what they need. Enter your name and email address below to retrieve your key and get started. Join over 50.000 companies and developers around the world who are using the API. Users often want a way to quickly find the information they are looking for without having to read an entire page. TinyPNG Developer API Developer API Automate your WebP, JPEG and PNG compression workflow Hook up your server to optimize all your WebP, JPEG and PNG images on the fly. Use headers to distinguish important content. As mentioned before, if you want to expand on something within an H2 header, you’ll put that information under an H3 header, and if you want to expand on that subject even further, then you’ll use an H4 header, and so on. This is the title of your page, so you only need one.
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